In A Social Media Marketing Rut? Get Out Of It With These Good Ideas
You may think social media marketing is new, but it’s not. However, it’s not until recently that it has been used as a powerful marketing tool. There are so many quick ways to promote your business through online media sites, but never forget the basic marketing principles, too.
Regularly produce blog entries. When your content is fresh and readers know when to expect new topics, they will return often to check out the new content. It’s the same concept that is used by publishers of printed magazines and newspapers. Therefore, stay consistent to make sure visitors return.
When you are creating a tweet, writing a blog or making a post on Facebook, make sure to create inviting titles to attract clicks. With headlines and titles that stand out, they can be powerful tools which draw in people and make them want to know who you are and eventually will lead them to your site.
Social media marketing is all about social networking, so you need to tie your different sites together within the same network. Readers should be able to “Like” you on FB, find your YouTube videos or follow your Twitter feed. Be sure your Twitter profile contains a URL for your Facebook profile and your blog. By creating links between your different forms of social media, you increase your potential customer base.
Make sure to update all of your social networking sites regularly. Social network users look for updates very often, and if your site does not provide new content, you could lose customers and damage your reputation. Try to give people updates a couple times every week.
Combine social media and email marketing. Add in links to your Twitter and Facebook when you send out emails to try and market to people as much as possible. Draw attention to your email marketing campaign by placing links to your registration page on your social media profiles for instance.
When you’re placing a video on YouTube, your description should contain a text link to your site on the web. Also be sure to place Twitter and Facebook buttons on your channel, and to the side of your videos. When your customers choose to add you to their Facebook and Twitter accounts, your videos will be accessible to all their friends.
The best way to contact your customers on a social networking site is directly. Sometimes someone does not want post or comment so everyone can see it. Customers want the ability to speak to a person directly.
You should always remember that people who follow you on social media sites want you to pay attention to what they have to say. In the business world, it’s important to remember that for every one customer who feels a certain way, there are 5 more who feel the same, but they just haven’t spoken up. Demonstrate the fact that you hear what they have to say and care about it.
Consider a giveaway for your profile on the social media sites. Everyone loves a freebie, so this is a great way to get more people on social media sites to follow you. Just choose what free product or service you are going to offer, and then visit a number of the most heavily followed social media profiles for freebies and put up the link to where individuals can come for it.
Utilizing popularking to host online Q&A sessions can really help you gain exposure. This helps potential customers learn about your line of products and business services more directly. This interactive method of communicating will bond you with your customers and help keep them loyal.
Many companies have discovered the benefits of hosting affiliate and employee blog posts on their official website. Customers enjoy these types of blogs because they provide insider information about how your company operates. These blogs give your customers a closer look at how your company operates, what it values and what makes it successful. When customers are able to see the inner workings of your company, they will naturally trust you.
Take this advice to heart, but find your own way in social media marketing as well. Your uniqueness is what’s going to make you stand out. If you use the tips laid out here and offer something great, you are going to have a lot of success. Social media is fantastic for helping gaining global exposure.